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Monthly Archives: September 2024
September 23, 2024
In eCommerce, every step of the customer journey is crucial, but the checkout process is where your potential revenue is on the line. Even minor hiccups during checkout can lead to abandoned carts and lost sales. To prevent this, optimizing your checkout process is essential. One powerful way to achieve this is by integrating Google Analytics Enhanced eCommerce features with your Magento store using specialized extensions. These tools provide valuable insights that help you streamline the checkout process and improve conversion rates.
September 19, 2024
Halco Lighting Technologies, a leader in lighting solutions, faced a familiar challenge: data was abundant, but unlocking actionable insights proved difficult. Their Adobe Commerce Cloud (Magento) platform lacked the reporting capabilities needed to streamline operations and provide external users with data access. That’s when they partnered with InsightsReady to implement a customized solution that transformed how they managed and analyzed their data.
September 11, 2024
ROI is a simple but powerful metric that calculates the return you’re getting from an investment compared to its cost. In essence, it measures how much profit you’ve made relative to the money spent. ROI is expressed as a percentage or a ratio, making it easy to compare the effectiveness of different investments.
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